For local businesses, if you're not engaging in local SEO today, you're missing out on a huge source leads and potential revenue for your business from search which can give you a huge competitive advantage.
Why Does It Matter?
A picture is worth a thousand words. For example, if I search for [charlotte lawn care company] on my desktop, I see Google's paid search results (often very expensive for businesses) and a 3-pack of Google My Business listings - the most critical local SEO platform. If you can get in the top 3 of the local pack, you compete directly with the paid search results AND - it's free. Moreover, this can be a huge competitive advantage as less than half of local businesses have claimed their listing.
Where Do I Start with Local SEO?
The first step to doing anything with local SEO is to claim all your listings. From there, you have to ensure that all of them get filled out completely and accurately and are maintained. Here's some quick hits to help:
If any of the following changes apply to your business, you need to ensure that ALL of your local profiles reflect the most up-to-date changes:
Duplicates listings are also not your friend. If you have had multiple marketing companies work on setting these up for you or a previous employee set something up and you now find that you have multiple listings, that's a problem. You should work with the outlet to merge or delete incorrect profiles as soon as possible as conflicting local signals definitely hurt you in search.
Need Help? Give Us a Call!
With all the attributes on your profiles to manage and the hundreds of local SEO ecosystems out there, local SEO can be a burden to manage for a local business. Luckily, Tailored Digital is here to help! If you're in need of local SEO expertise with proven results that truly cares about YOUR business, give us a call.